Driving Account Growth and Longevity
Learn how to expand stakeholder relationships and seed ideas to lay the foundation for growth and drive longevity in accounts.
Course Curriculum
Gauging Account Health
Learn how to gauge account health and satisfaction holistically to understand when an account is positioned for growth or at risk for churn.
Increase Stakeholder Relationship Depth
Learn how to deepen individual stakeholder relationships by building three types of capital: personal, credibility, and intellectual capital.
Build Coverage within an Account
Connect with new stakeholders within an account by learning when to go through, with, or around existing relationships.
Lay the Foundation for Expansion Opportunities
Learn to seed ideas for commercial opportunities by bringing ideas to stakeholders without triggering sales reactions.
Align Account Strategy to Your Organization’s Strategy
Learn to maintain alignment with your broader organization’s strategy by working with services leadership and the broader account team.
About this course
20 lessons total
1.5 hours of content
